Dear Reader,
Bennad Publishing introduced the German Medical Journal at the Arab Health 2007. The Arab Health 2010 is supposed to be the occasion for a brief review. The medical journal, which has been designed for international, in particular Arab countries, initially rather revoked lack of understanding. Not in the Arab countries - there the German journal met with an overwhelming response from the very beginning - but in Germany.
We did not need to explain the purpose of the journal to our Arabic readers. They realised from the very beginning that Germany has created an important means of communication for one of the fastest growing economic sectors with this medium. They also know that especially the Gulf States make enormous efforts to shoot their healthcare system to the top on the international scale and that they are thus among the largest consumers of modern medical devices also from Germany. And they know just as well that Germany really has a say as regards to medicine/medical education. On the international scale, the country holds a top position and the work of in particular the German university hospitals wins great recognition and acceptance everywhere.
2008: Introduction of the German Medical Online Portal
One year later the German Medical Online Internet Portal was presented at the Arab Health. The portal represents the second module of the Bennad communication system and with far more than 800,000 visitors per month has developed to become the most successful “who is who” portal of the German Medical field.
In 2008 the conversion of the journal from printed to digital version also took place. As a result, the third module could be realised: since then, the journal has been available online as eBook and as PDF for download. On the one hand, the unique linking between the journal and the portal could be realised; on the other the coverage could be increased tenfold through the digital version of the journal.
2008: Cooperation with Hospital Planning Alliance
2008 was also the year in which we entered into a strategic cooperation with the Hospital Planning Alliance. We regard hospital planning and hospital building rather as long-term projects, during which we use the multiple contacts we have gained through our first three modules.
2009: German Doctors – The job market
In the middle of the last year the demand arose for a job market for hospital doctors and hospital personnel who would like to sign on at hospitals or medical centres in Arab countries for an indefinite or limited period of time. In this case as well, we cooperate with a partner from this region. We promote this project and are available as first contact in Germany. As soon as the website is active by the end of February, the project will be started officially (Already at this point, we have 40 requests for specialists and head nurses. Interested persons may thus contact us now already; we will forward your application http://www.german-medical-journal.eu/de/jobs-abroad.html)
German Pavilion at the Healthcare Travel Dubai 2009
Germany presented itself at the Healthcare Travel in Dubai under the motto “Germany – your health in good hands”. 12 participants, among them renowned university hospitals, got together at a joint stand and claimed the floor for their contributions at the subsequent, internationally attended congress. The German Medical Journal took care of the organisation, coordination and the stand design.
Arab Health 2010: Presentation of the German Medical Council
As the consequence of our previous activities, we have been approached with a highly interesting project: the establishment of contact offices in the Emirates, and later on also in other Arab countries, to attend to and forward Arabic patients to Germany.
At the Arab Health 2010 we have introduced a cooperation project under the name German Medical Council, in which renowned German university and state hospitals may participate. The council offices are supposed to take over the task of fostering direct contact with local Arabic hospitals, physicians, patients and official health authorities and establishing direct contact between Arab patients and German partner clinics. The first council office is intended to be established at the location Dubai.
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